The SUPA MAMA® brand is defined by the ethos that it is our responsibility to give back to the greater community. We address issues of unemployment, quality of life, skills shortages and the social inequalities of the past. We work towards enabling sustainable livelihoods. We have created empowerment programmes that transform the lives of previously disadvantaged women through skills development. We are committed to working with women-owned smmes. We aim to invest in the dignity of South African women.