The SUPA MAMA Programme is helping uplift disadvantaged communities whilst doing good for the enviroment.
SUPA MAMA® is a proudly SA brand in pursuit of a better South Africa for all. The SUPA MAMA® programme allows us to invest and give back to our community, whilst having a positive impact on the environment. Through the programme we are protecting the environment by diverting waste from landfills; alleviating poverty by providing our Mamas with a sustainable weekly income and we are growing aspirations by fostering a culture of entrepreneurship through training.
The SUPA MAMA® programme is aimed at uplifting the lives of disadvantaged individuals, specifically women within our local community, through the collection of recyclable materials that has been discarded. The collected material is then purchased by SUPA MAMA® to be converted through our recycling partners into recycled raw material that is then used in the production of our SUPA MAMA® Drawstring Refuse Bags, thus completing the circle of a waste-to-product initiative.
Ultimately, our goal is to empower these Mamas to become microentrepreneurs and to be able to not only support their livelihoods but also improve on it. A large part of the programme has to do with the training and the development of useful skills relevant to the recycling industry.
The dream is to one day expand the programme across South Africa and to be able to empower more lives through waste collection and recycling initiatives.
How it all began...
Back in 2012 SUPA MAMA® co-owner, Mike Maziya, came across a woman carrying a bundle of plastic waste on her head. Upon investigation the woman explained that she was unemployed and in an attempt to earn money, she gathered waste to sell in the hope of earning enough to feed her children and send them to school. These happened to be the same businesses that SUPA MAMA® bought its recycled plastic from, to use in the production of its refuse bags.
That night Mike retold the woman's story to his wife and fellow co-owner Thina Maziya and together they came up with an initiative that would enable these women to earn a more sustainable income, whilst empowering them as entrepreneurs in the recycling industry through training and skills development.
Thus the SUPA MAMA® Programme was born.